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Featured Article:
Denim Industry Analysis and Industry Chain Development
Overcapacity and escalating costs, increased competition and other factors, combined with the global financial crisis is shrouded, the delegates and some predicted 10 degrees Celsius, and some predicted 18 degrees Celsius, in short, it was generally that the denim industry, the development is not yet too hot, from the spring there are still some gaps.
China's denim production accounts for 60% of global production, but the needs of European and American markets by the financial crisis has been declining, denim development of enterprises affected. According to statistics, industry-wide capacity utilization rate of only about 70% ~ 80%. The face of low-temperature state of development of the industry, the mode of development of the industry to become a hot annual meeting, in which the cooperation of industry chain denim became the core of the discussion.
Upstream and downstream business is boasting ""
How to achieve smooth cooperation between the industrial chain, allowed to extend for a longer time? First of all need to be clearly on the relationship between the upstream and downstream industry chain.
Rainbow is the world's leading supplier of stretch denim yarn, with the cooperation of denim companies very closely. They suggested that to do denim, denim is not only concerned about themselves, but also concerned about the cowboy clothing fashion trends, with the cooperation of a new type of fiber manufacturers will be transmitted to the downstream value of the customer's location.
In addition to the dialogue session to participate in annual meeting as the representative of the yarn with their suppliers, as well as Lenzing, Dow and other fiber providers, and Lan Yan, Zhi-cheng and other denim manufacturers, and even the United States cotton trader Louis Dreyfus The representatives also participated in the discussions, a leader in their respective fields of these gathering in the 2009 annual meeting of the national denim industry, showing that they are denim chain continued cooperation can bring benefit-sharing to hold a high degree of recognition.
To each of the sessions could not be more precise
How co-operation between the upstream and downstream in order to create more value?
From cotton cultivation to the cultivation of brand jeans, denim fabric industry, the industrial chain is very long, some companies chose the vertical expansion of industrial chain model. "An enterprise to do decathlon, in fact, there is a certain degree of difficulty, and we want to be a single winner, each enterprise Zhizuo industrial chain link, this link could not be more precise," which is the day Rainbow's development model.
Another individual champion - denim fabric industry, well-known enterprises, chairman of Lan Yan Group, said Moribumi from the current situation, as a denim company do a good job is the individual champion the need to strengthen R & D to develop new varieties. He believes that China's denim industry, large capacity, but the ability of independent R & D is not high. Currently Lan Yan's annual investment in product R & D accounted for about 7% of sales, inputs and outputs allow Sheng overall satisfaction with the results yet, but he confessed that such input is worthwhile.
Do individual champion, but also solve the problem the stability of product quality denim. SHENG Wen said denim products with particularity, known as the hardest material in the product. Ten years ago, there are only blue denim, black and two colors, but now denim chromatic types of very large customers will often provide multiple color samples to require full compliance with the sample dyeing factory requirements, Moribumi China believes that the current the gap between products and foreign products is not poor quality, but mainly the quality of instability, so the quality of stability of the denim is very important.
Play to the advantages
Technical, technological and market is a developing chain, enterprises can not succeed in the industry chain, a link to do individual champion, needed to solve the relationship between these three. Denim can not develop without the cooperation of industry chain technology, process innovation, Donghua University Professor Cheng Longdi that define the denim industry development, first of all to make it clear that we have to face the market. China's market is very large, and the needs of a diverse nature of the product for a large number of groups of different services, which put forward higher requirements for textile products.
In his view, to provide a differentiated product to rely on technology to support the technology, equipment and technology is the key point. Big denim industry, the bottleneck is the foundation principles of cognitive weakness, excessive pursuit of market signals, too little attention to technical issues, which he considered very much worth thinking about.
In today's economic behavior in co-operation between the industry chain has become the most important forms of cooperation, how to let him extend a little longer, and more perform better effect? In China, the advantages of industrial clusters gradually revealed. In the industry cluster within the corporate division of labor is very small, each link has a dedicated facility to carry out, so you can quickly and efficiently to achieve a seamless chain link. Hong Tianzhu, that, in addition to industrial clusters, denim companies can in a wider scope through the global industrial chain co-operation. In the United States and Europe, the new fiber development and basic research carried out some more, you can consider them to form a strategic partnership.
Extend the industrial chain, and some are denim manufacturers believe that every endpoint of an industry chain has to be market-oriented. Some strength denim jean manufacturer of yarn with other vendors to jointly develop a new market-oriented fiber fabrics, achieved good results. It can be said that this is a common market-oriented win-win process.
Since 1979, China's first production plant since its inception denim, denim fabric industry, the development in the country for 30 years, enterprises have entered the product structure adjustment and industrial upgrading of the era, China Cotton Textile Association deputy secretary general Wang Keli said that in the financial moment of crisis, denim fabric industry, close cooperation between the industrial chain can bring more profit to the enterprise space. As for the industry chain development of the industry driven by the prospect of China Cotton Textile Industry Association, Xu Ying give a definite answer: To strengthen the industrial chain alliance, to meet a new round of industrial chain cowboy spring.
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